Why AI Feels Frustrating for Most People
Why AI Feels Frustrating for Most People
I want to tell you about an office manager I worked with recently.
She was smart. Sharp. Skeptical. Convinced AI was either going to take over the world or become one more thing she didn’t have time to learn.
I said, “Okay, we’re going to write a patient letter together. Tell me who you want it to sound like.”
She thought for a second and said, “Ruth Bader Ginsburg.”
So we told Claude to write like RBG.
The output came back dense. Legal. Formal. Three paragraphs of language that would have sent any patient straight to their own attorney.
She looked at me. I looked at her.
Then she laughed.
Because in that moment, she got it.
She had been treating AI like a Google search. Type in a name. Get a result.
What she didn’t realize was that she was the director. Claude was the talent. And talent needs direction, not just a famous name.
The moment she understood that she wasn’t searching, she was engineering, everything changed.
That’s the part most people miss.
The problem was never the tool.
The problem is that nobody taught them the difference between asking AI a question and actually telling it what to build.
That’s the skill.
That’s what separates the people getting incredible results from the people who tried AI once, got a mediocre answer, and decided it “just isn’t for them.”
On July 10, I’m teaching that skill live to a small group of business owners and team members. You’ll have your laptop open, Claude in front of you, and you’ll learn how to direct AI instead of simply hoping it guesses what you want.
Limited seats left at Early Bird pricing. Grab it before June 26 →
Proactive, Productive, and Profitable,
Dino