Unlock the Power of Our Vision and Purpose – Part 4 of “The 5 D’s of Owning Your Role

Unlock the Power of Our Vision and Purpose – Part 4 of “The 5 D’s of Owning Your Role

Welcome back to the fourth installment of “The 5 D’s of Owning Your Role.” We’ve explored DECIDING on your destination, DESIGNING your roadmap, and DETERMINING your role. Today, we’re diving deep into the heart of what ignites movements, fuels passion, and drives change – declaring your vision and purpose.

Our ultimate goal remains unchanged: to create not just satisfied clients or patients but also to nurture them to become raving fans. But let’s take that one step further and imagine what our company would look like if our team members were also raging fans.

To achieve this, we need to tap into a universal truth: people of all generations crave a compelling vision and purpose to rally behind. Margaret Mead’s wisdom reminds us that even “a small group of committed individuals can change the world”, and history has proven this time and again.

So, why do we want to declare our vision and purpose? Because we want to give our team and supporters a crystal-clear understanding of why we do what we do. We want to create a common cause that unites us and fuels our collective drive.

Just look at examples like the Michael J. Fox Foundation, on a mission to eradicate Parkinson’s disease. Despite the paradox of working to eliminate the very thing that sustains their organization, they’re driven by a deeply personal connection to their vision.


Similarly, TOMS Shoes got their employees and customers to rally behind the purpose of providing shoes to every person in the world. Their clear and sustainable mission became their rallying cry.

So, what’s our rallying cry? It’s more than just a mission or vision statement; it’s a specific, sustained, and inspiring declaration of our purpose and vision. People want to support us, but they need to know precisely what they’re supporting. This clarity not only attracts support but also helps us build a dedicated team.

Remember, you don’t have to do this on your own. Declare your vision and purpose, and you’ll find allies who share your passion and will help you navigate the “how.” As we discussed earlier, it’s about finding the right “who” to help with the “how.”

Let’s be crystal clear about what we stand for, united in our purpose and vision, and inspire others to join us on this incredible journey. When we do that, we won’t have to do all the heavy lifting ourselves.

Stay tuned for the final ‘D’ in our series, but in the meantime, let’s declare our vision and purpose loud and clear!


Dino Watt