These tips will help you stop blending in when you really need to be standing out

These tips will help you stop blending in when you really need to be standing out

Hey Everyone! I hope you have had a fantastic week and are prepping for an amazing weekend!

Today I want to talk about the importance of separating yourself from the crowd of other companies in your industry and share some tips for how to do that.

I’m going to use myself as an example. I am a business consultant (I really hope this is not news to any of you.) There are lots of business consultants out there. I mean lots. So in order for me to attract new clients, I need to offer a better value than my competitors. Notice, I did not say that I need to have lower prices than anyone else. That’s a great way to run yourself out of business. What I mean by offering a better value is that I offer much more for the price that I charge than someone else offers for the same price. Whether that be offering 24/7 direct access to me personally, bonus online training courses, weekly leadership/business tip emails, or high-quality client gifts, I make sure that I am adding something more than the bare minimum that my clients sign up for.

Why do I do this? Simple. I want people to WANT to do business with me. Sure, they could get some consulting or coaching from someone else for cheaper. Sure, they could sign up for a program that doesn’t require as much of a time commitment. But are they really getting what they need? Are they getting the value add that I offer? No!

So what are you going to do to help set your business apart from the competition?

Here are some ideas

  1. Extended or different office hours. Let’s say that your competitors work a Mon- Thurs work week. Maybe a couple of times a month you work Tues- Friday or even Wed- Saturday to help accommodate the schedule of your clients.
  2. Find a complimentary service and pay for that for your clients or include it in your package. For example, a Realty company could partner with a home inspection company and either pay for the inspection or secure a really low fee for the clients. Or an Orthodontist can create a partnership with a dentist for his clients to have their teeth cleaned on a regular basis with a 20% discount.
  3. Sweeten the deal. There are lots of ways you can do this. Perhaps you sell a package to a client and allow them to add a family member for a discounted price. Maybe you sign someone up for your training course for marketing and offer a bonus training on sales for free. Turn your already great offer into something that is just too good to pass up.

Are the wheels turning? What other ideas are floating around in your brain right now? What ideas might your team come up with?

Proactive, Productive and Profitable

Dino Watt