The unconventional path that built a thriving orthodontic brand

The unconventional path that built a thriving orthodontic brand

Dr. Jamie Reynolds never planned to be an orthodontist. He started in athletic training because of his love for sports, though he laughs that he quickly realized he wasn’t quite on Isaiah Thomas’s level, despite those childhood dreams.

After a few years, he came to a tough conclusion: the hours were long, the pay was low, and many of the athletes didn’t show much appreciation for the people working behind the scenes.

That “outsider” perspective ended up being his biggest advantage.

Without the usual dental background, Dr. Reynolds had to figure out much of the process on his own. That unconventional path helped him build something different. “We’ve dedicated a great deal of time to creating a cohesive brand, one that shows up in everything from our marketing and website to the way we answer the phone.”

His approach to growth? Education-focused marketing. “You won’t find us chasing TikTok trends. Instead, we put energy into creating videos, writing books, and producing content designed to position us as industry leaders.”

But here’s what really sets him apart: he measures everything. Website metrics, conversion rates, call-answering stats, treatment recommendation conversions. Numbers have been part of his operations from the very beginning.

This is exactly why I wrote The Practice Rx, 2nd Edition and The Magnetic Culture Equation. Some of the best insights come from people who approach things differently and aren’t afraid to question industry conventions.

Dr. Reynolds’ story, along with six others, shows how the same formula—Vision, Expectations, and Support—works across any personality, any background, and any practice style.

On October 1st, both books launch together—giving you the complete system for building magnetic culture and the updated roadmap for practice success in today’s world.

Whether you took the traditional path or found your way like Dr. Reynolds, these principles will help you build something extraordinary.

Stay tuned for more sneak peeks into these two trajectory-shaping books.

Proactive, Productive and Profitable,
Dino