The One Thing Most Doctors Don’t Get Trained For

The One Thing Most Doctors Don’t Get Trained For

Nobody likes stepping on a scale.

You can suck in your stomach, think light thoughts, or even take off your socks… but that number doesn’t care. It tells you the truth whether you want to hear it or not.

I’m a lot like that scale.

After 15 years of coaching orthodontists, I’ve learned that most people don’t actually want the truth. They want someone to tell them their problems are complicated, that they’re doing their best, and that success is just around the corner if they keep doing what they’re doing.

But here’s what I’ve discovered: Most orthodontists can’t actually articulate what they want.

They can tell you everything they DON’T want:

  • “I don’t want to work 60-hour weeks”

  • “I don’t want team drama”

  • “I don’t want to feel overwhelmed”

But ask them what they DO want? Specifically? They get fuzzy.

Here’s a quick exercise that might surprise you:

Complete this sentence: “In 12 months, I want my practice to be…”

(Go ahead, actually write it down. I’ll wait.)

Most people write something vague like “more profitable” or “less stressful.” But successful people get specific:

  • “I want to work 40 hours a week maximum while maintaining current revenue”

  • “I want a team that handles 80% of decisions without me”

  • “I want to take 4 weeks vacation without checking email”

The difference? Successful people know exactly what they’re aiming for.

Let me be completely upfront about what I’m offering and what I’m looking for.

I’m opening up The 6-Month Leadership Upgrade. Just you, your office manager, and me. The investment is $3,500 per month – less than one treatment case.

But I’m not looking for just anyone. Here’s exactly what I want in a client:

✅ Someone who wants to be truly coachable
✅ Someone who wants to hear hard truths, even when they sting
✅ Someone who wants to take full ownership of where they are right now
✅ Someone who wants to make decisions quickly and implement immediately
✅ Someone who wants to be challenged and pushed beyond their comfort zone
✅ Someone who wants to do the real work, not just talk about it

If you’re looking for someone to validate your complaints, tell you it’s not your fault, or help you figure out why everyone else is the problem – I’m not your guy. I have zero interest in trying to talk you out of your excuses.

But if you want someone who will help you find YOUR specific breakthrough and hold you accountable to actually achieving it? Let’s talk.

If you’re reading this and thinking, “I’m ready for a real breakthrough”—then let’s talk.
I’m opening up just six spots in The 6-Month Leadership Upgrade, and I want to make sure the right people fill them.

If that’s you, click here to schedule a time to talk with me: We’ll see if this is the right fit and map out the next steps for real, measurable progress.

Proactive, Productive and Profitable,

Dino