The Marketing Strategy You Can’t Afford to Ignore

This week, I’m back from a whirlwind trip to Australia where I was invited to work with the KOLs (Key Opinion Leaders) for Angel Aligners from New Zealand, Australia, and the Asia Pacific region. I was there to help them sharpen their stage presence and speaking skills.

Over two days, I worked with 25 passionate doctors—some of whom had never stood on a stage before—who volunteered to speak about a product they love so much, they reached out to the company themselves and said, “We want to tell the world.” That’s not marketing. That’s magic.

As a non-clinician, I can’t tell you the technical details of the product. But I can tell you this: when people are willing to push through fear, learn how to connect with an audience, and stand in front of their peers simply because they believe in something, that’s the kind of energy every business owner dreams of creating.

One pair of doctors from Shanghai even developed their own course, started teaching it to colleagues, and then informed Angel Aligners, “We’d love to teach this for you. But even if you say no, we’re still doing it.” That’s next-level commitment.

And by the end of our training, I watched once-nervous presenters transform into engaging speakers who knew how to tell a story, entertain, and connect—without “data bombing” the audience into a coma.

When I got home Monday, I had a reminder that this isn’t just about big stages. In my chiropractic office, a patient—let’s call her Maria—came in for her shoulder treatment. Three months ago, she could barely lift her arm after a botched surgery. Now, thanks to a specialized laser treatment, she’s regained mobility and reduced her pain.

As we talked about her progress, I told her how much I appreciated her as a patient. She looked at me with tears in her eyes and said, “No, you don’t understand. I love this place. I love you guys. What you’ve done for me—it’s given me so much more. I’m still in pain with some of the other things I’m dealing with, but you make me happy, and this office makes me happy.”

That’s when it hit me—whether you’re helping doctors speak on stage or helping patients heal, growth happens fastest when you create raving fans. People who feel so connected to you, your product, or your service that they can’t help but tell others.

So here’s my question for you:
What are you doing in your business to inspire that kind of loyalty from both your team and your clients?

Because here’s the thing—when you have raving fans, you don’t just get repeat customers or happy employees. You get walking, talking billboards who tell your story better than you ever could. You get people who defend your brand when you’re not in the room. You get a team that goes the extra mile not because they have to, but because they want to.

Raving fans don’t just buy from you; they bring others to you. They shorten your sales cycle, reduce your marketing costs, and make your work infinitely more fulfilling. And in a world where attention is expensive, that kind of authentic, word-of-mouth energy is priceless.

Proactive, Productive, and Profitable,
Dino