The fundamentals are timeless, but the game has shifted

The fundamentals are timeless, but the game has shifted

When Dr. Scott Law read the advance copy of the updated Practice Rx, he sent me a message that made my day:

“I loved loved the updated version! The whole time I was yelling ‘preach!’”

Dr. Law understood something that took me a decade to fully grasp: the fundamentals of relationship management haven’t changed — but everything around them has.

The technology. The employee expectations. The post-COVID reality we’re all living in.

That’s why I spent two years completely rewriting Practice Rx.

When the original came out in 2015, only 6% of orthodontists were employed by DSOs. By 2022, it was 14%. Experts predict it could hit 75–80% in the next decade.

Remote work went from barely considered to an expectation. Gen Z entered the workforce with demands for flexibility, growth, and alignment with values like no generation before.

And now AI is reshaping how we think about patient communication and practice management.

But here’s what hasn’t changed: the practices that thrive aren’t necessarily the ones with the newest technology or the loudest marketing. They’re the ones led by people like Dr. Stuart Frost, who learned to treat culture as precious and rebuilt it more than once.

Or like Dr. Jacquelyn Schieck, whose team runs on the philosophy: We are people who SMILE (Serve Others First, Make an Impact, Improve with Intention, Learn Because We Love It, and Expect the Best).

On October 1, I’m releasing both The Magnetic Culture Equation and the completely revised 10th Anniversary edition of Practice Rx. Together they feature insights from seven practitioners who’ve adapted timeless principles to today’s changing world.

And when fellow practitioners are literally yelling “preach!” as they read, you know the content speaks to real challenges with real solutions.

Proactive, Productive, and Profitable,
Dino