The Culture Makeover Every Practice Needs to See

Let me take a moment to tell you a story—not about me, but about a truly remarkable team I had the pleasure of working with: Hoff Orthodontics.

When they first brought me in, things on the surface looked fine. But like any good orthodontist knows, appearances can be deceiving. Underneath the professional smiles and smooth operations, their office was at a cultural crossroads.

There were two distinct camps: a vibrant group of younger, newer team members, and a seasoned crew of experienced staff. And let’s just say, they weren’t exactly finishing each other’s sentences (unless those sentences started with “You don’t understand how we do things around here…”).

There were generational communication issues, inconsistent accountability, and a general unease around healthy confrontation. Everyone wanted to do their best—but the friction was real.

That’s where I came in.

We rolled up our sleeves (okay, I rolled up my sleeves—everyone else was already in scrubs) and got to work building what I call a Magnetic Culture—a workplace environment that doesn’t just run smoothly, it attracts the right people and repels the wrong energy.

Together, we tackled:

• Misunderstandings between generations

• Gaps in accountability

• A lack of emotional safety

• And the biggest one: the fear of having honest, respectful confrontations

And what happened next?

Magic. But not the rabbit-out-of-a-hat kind. The kind that happens when people choose connection over ego and communication over silence.

Today, the team at Hoff Orthodontics doesn’t just function—they flow. Conversations are open, respectful, and productive. Different backgrounds and experiences are seen as assets, not annoyances. And best of all, they’ve created a culture they fiercely protect.

Here’s the payoff:

Team retention is up Patient satisfaction has skyrocketed Onboarding new hires is smoother and more meaningful And there’s a real sense of pride in showing up to work every day And that? That’s the power of an intentional culture.

So if you’re feeling a little tension in your team—or maybe just want to upgrade from “pretty good” to “powerfully magnetic”—you don’t have to figure it out alone.

Let’s talk. Schedule a free strategy call with me and let’s find out what’s really going on behind the scenes—and what’s possible on the other side of a culture breakthrough.

Schedule a call with me

Proactive, Productive and Profitable,

Dino