Surprise! Getting people to like you can make all the difference

Welcome back to the fifth installment of our Influence to Income Advantage Series! Today, we’re diving into the captivating principle of liking and how it can work wonders in your negotiations, and even improve sales in your business.

As human beings, we naturally gravitate towards those we like, and this principle holds immense power when it comes to persuasion. But what exactly makes us like someone? Let’s explore the three crucial factors discovered by persuasion science:

Similarity: We tend to bond with people who are similar to us. In negotiations, take the time to find common ground with your potential clients. Share your interests, hobbies, or experiences and discover shared similarities. This creates a strong foundation for building rapport and trust.

Compliments: Who doesn’t enjoy a genuine compliment? Offering sincere praise to your clients before getting into business not only makes them feel valued but also paves the way for a more receptive negotiation process.

Cooperation: Working together towards mutual goals fosters a positive atmosphere. Emphasize collaboration rather than a strictly transactional approach to create an agreeable space for both parties.

Now, let’s discuss how you can utilize this powerful principle in your orthodontic practice to close deals:

Imagine you’re engaging with a potential client, let’s call her Becky. Instead of jumping straight into discussing braces and treatment options, take a moment to connect with Becky personally. Ask her about her interests, hobbies, or even something as simple as her favorite movie. Look for shared interests and experiences – maybe you both enjoy hiking or have a fascination for photography.

Once you’ve identified a point of similarity, share a genuine compliment. It could be as simple as praising her dazzling smile or her dedication to achieving a beautiful and confident set of teeth.

Now that you’ve established a positive connection, transition smoothly into discussing her orthodontic needs. Becky will be more inclined to trust your expertise and advice, making the sales process more successful and rewarding for both of you.

Remember, utilizing the principle of liking isn’t about manipulating people, but rather creating a genuine connection that benefits everyone involved.

Wishing you all success in your ventures, and stay tuned for the final exciting installment in our Influence to Income Advantage Series- consensus.

PS: Looking to apply the principle of liking beyond online negotiations? Join us at the Team Transformation Experience in January! Discover how to foster a positive office culture, enhance team collaboration, and harness the power of persuasion in all aspects of your professional life. Don’t miss out on this opportunity – registration is now open, and tickets are selling quickly! Secure your spot today and embark on a journey of growth and success with us. See you there!