How experienced docs are taking their power back

Remember when experience actually meant something in this business?

Yeah, those days are going the way of the Walkman.

Today’s new orthodontists are showing up with more than just fresh diplomas. They’ve got digital strategies, social media presence, and – here’s the kicker – they actually know how to use technology to stay top-of-mind with referral partners.

While you’re still figuring out Instagram, they’re automating follow-ups and creating content that makes them look like the obvious choice.

But here’s the thing that’ll make you feel better (or worse, depending on how you look at it): They’re winning on marketing, not skill.

You’ve got something they don’t – years of relationships, proven results, and actual credibility. The question is: are you using those advantages, or just hoping they matter?

The Big Insight: You don’t need to become a tech wizard to compete. You just need to use your experience differently. While they’re trying to build relationships digitally, you can create them in person.

Tactical Piece #1: Turn your case history into your competitive advantage. At appreciation events, showcase before/after cases from referrals. New docs can’t compete with your track record.

Tactical Piece #2: Use your established relationships to create introductions. Invite your best referral partners to bring colleagues to your events. Your reputation becomes their invitation.

Tactical Piece #3: Stop competing on their turf (social media) and dominate yours (face-to-face relationship building). Host appreciation events that feel exclusive and valuable.

One established practice I worked with was losing referrals to newer docs until they started hosting quarterly “Orthodontic Insights” events. They positioned themselves as the experienced mentors sharing wisdom with the dental community. Result? They not only retained their referral base but expanded it.

The younger docs can keep their TikTok strategies. You’ve got something better – the ability to create real, lasting relationships that convert.

 Let’s leverage your experience the right way

Experience beats algorithms,

Dino