Core Values

What do Zappos, Toms Shoes, and top-performing orthodontic practices like Nakfoor Orthodontics have in common?

They all leverage the power of core values to drive their success.

The Core Values Advantage:

In today’s challenging economic climate, many practices make the mistake of focusing solely on “hard skills” when times get tough. But here’s the truth: you can’t out-technique a weak culture.

Just as you can’t out-exercise a bad diet, you can’t overcome internal challenges by doubling down on technical skills alone. The most successful companies know this:

• Zappos uses core values to attract top talent and drive company growth.
• The Dwyer Group (Mr. Rooter, Mr. Windshield) has franchisees recite core values daily.
• Intuit (makers of QuickBooks) aligns all decisions with their core values.
• Mary Murphy’s coaching company attributes core values to their growth from $3M to $10M in just one year.

In the orthodontic world, practices like Nakfoor Orthodontics and Kohrs Orthodontics are setting themselves apart by embracing this approach.

Why Core Values Matter for Your Practice:

Core values aren’t just wall decorations. They’re the backbone of your practice, influencing everything from hiring decisions to patient interactions. When implemented correctly, they:

• Boost team unity and communication.
• Increase closure rates (up to 80-85% for some clients!).
• Attract and retain top talent.
• Provide a framework for constructive feedback.
• Create a culture that patients trust and admire.

Remember, investing in core values isn’t a luxury – it’s a necessity for practices that want to thrive, not just survive. 

Proactive, Productive and Profitable,

Dino