Are your Referrals drying up?
Are your Referrals drying up?
Let me tell you about something I see happening more often than most orthodontists care to admit: the slow fade of referral relationships.
Take Dr. Carlson, for example. She had strong partnerships with three of the top pediatric dentists in her area. These weren’t just casual connections. They were trusted relationships that helped keep her practice thriving. But within a single year, all three retired or sold their practices. The new doctors? Fresh out of residency, focused on building their own brands, and they had no idea who she was or why they should refer to her.
“It felt like I had to start all over again, but without a roadmap,” she told me.
Sound familiar?
This is what I call the silent erosion of referral foundations. One day you’re busy with a steady stream of cases, and the next, you’re wondering where everyone went.
It’s not personal. It’s just business. But that doesn’t mean you can’t make it personal again—in the best way possible.
That’s where a Doctor Appreciation Event comes in. It’s more than a kind gesture. It’s a powerful strategy to reintroduce yourself, reconnect with past partners, and build new referral pipelines. These events allow you to:
- Educate new referral partners on what makes your practice unique
- Rekindle relationships with long-time supporters
- Create a memorable experience that builds loyalty
- Set the stage for more consistent, high-quality referrals
One practice I worked with hosted an evening mixer that included a short tour, a light dinner, and a 10-minute talk on the latest ortho tech. They invited both existing and potential referral partners. As a result, three new offices began referring, and an old relationship came back stronger than ever. The event paid for itself seven times over in the first quarter.
This isn’t about throwing a party. It’s about making smart investments in the relationships that grow your business.
The problem is, most practices don’t know how to plan these events in a way that’s simple, effective, and leads to actual referrals. That’s why I created the Doctor Appreciation Event Blueprint.
It’s a 30+ page, step-by-step guide that walks you through exactly how to plan, execute, and follow up so your event delivers results.
You can get it for just $37—or free if you’re willing to share it with others. Learn how to get your copy here: Click to get the Blueprint
Already planning your own event? Want to make sure it’s a hit? My team and I can help. I offer coaching and hands-on support to help with planning, execution, and even speaking at your event. Think of it as having event insurance to make sure everything runs smoothly and gets results.
Let’s talk about what this could look like for your practice:
To stronger connections,
Dino