The smartest decisions don’t always make sense

Ever had one of those moments where you just knew something—before it made any logical sense?

That happened to me about 30 years ago while I was living in a little town called Mino, Japan. Shannon and I weren’t dating at the time. We were just long-distance pen pals—she was in Italy, I was in Japan—and we’d started writing again after about a year of silence.

One morning, I was getting ready to leave the house. I grabbed my bike (because that’s how we got everywhere back then), and as I looked up at the tiled roof of the house across the street, something hit me out of nowhere—an overwhelming conviction that I was going to marry Shannon.

It didn’t make any sense. We weren’t together. We lived in different countries. There was zero evidence to support that feeling.
And yet… I just knew.

Fast forward a little over a year later—we were married.

Now, I can’t explain how I knew, but I’ve come to recognize that same feeling many times since—in business, leadership, and life.
It’s that quiet conviction that rises up before the facts do.

In business, we’re taught to rely on data, metrics, and logic. And don’t get me wrong—those things matter. But there’s another source of intelligence that’s just as powerful: intuition.

That inner knowing that says,
“This partnership feels right.”
“This product isn’t aligned.”
“This is the direction we need to go.”

You can’t always quantify it, but when you learn to trust it, it becomes one of your greatest competitive advantages.

The best entrepreneurs aren’t just thinkers—they’re feelers.
They listen for that inner nudge, that whisper that guides them before the proof shows up.

So here’s your challenge this week:
 When your gut speaks, pause long enough to listen.
It might just be showing you the next great move for your business—or your life.

Proactive, Productive, and Profitable,
Dino